Our Story

Welcome to Homemade Indonesia, where passion for Indonesia’s rich heritage and a commitment to empowering small businesses come together. What started as a dream to uplift local markets has now evolved into a dynamic movement — culminating in the launch of Indonesia’s first Green Coffee Bean Marketplace, connecting coffee farmers from across the archipelago to Indonesia first, and the world next.

Our Humble Beginnings

Homemade Indonesia was founded in 2020, in the heart of Sumatra. We began by building a technological platform that strengthened ties with traditional market sellers, helping deliver the best local food products directly to customers. Our focus on quality, transparency, and genuine relationships quickly earned the trust and loyalty of the communities we served.

A Commitment to Quality and Sustainability

From day one, we believed that exceptional products start with exceptional practices. We partnered with small businesses and farmers who shared our vision for fair trade, quality, and sustainability. By ensuring ethical sourcing and investing in local communities, we laid the foundation for long-term success — not just for Homemade Indonesia, but for everyone we touched along the way.

Expanding Our Horizons

Fueled by our success, we saw new opportunities. Venturing into coffee, we acquired a small farm and invested in world-class roasting and quality control processes. Our signature blends, crafted with innovative roasting techniques, celebrated the unique flavors of Indonesia’s diverse terroirs.

We connected with global partners, sharing the spirit of Indonesian coffee with a worldwide audience, while never losing sight of our roots.

Launching the First Green Coffee Bean Marketplace

Today, we are proud to mark a new chapter in our journey — the launch of Indonesia’s first Green Coffee Bean Marketplace. This platform is designed to bridge the gap between Indonesian coffee farmers and buyers within Indonesia and beyond. By empowering farmers to directly showcase their green beans, we bring greater transparency, fairer prices, and new opportunities for growth.

Our marketplace is more than just a platform — it's a movement to celebrate the hard work of our farmers, to champion Indonesian coffee on the global stage, and to build a future where local excellence meets global appreciation.

Staying True to Our Roots

Even as we reach new heights, we remain deeply rooted in our commitment to community, sustainability, and quality. We continue to invest in local farmers, promote sustainable agricultural practices, and foster genuine relationships that honor Indonesia’s rich coffee heritage.

The Future of Homemade Indonesia

Looking ahead, we envision a vibrant, connected coffee ecosystem where Indonesian farmers thrive and coffee lovers worldwide discover the unique flavors of our archipelago. Through innovation, education, and empowerment, we are building a future where every cup of coffee tells a story — a story of dedication, passion, and unity.

Conclusion

At Homemade Indonesia, our journey from local food trading to launching the nation’s first Green Coffee Bean Marketplace is a testament to our resilience, passion, and the power of community. We invite you to join us as we continue to grow, connect, and share the extraordinary flavors of Indonesia — one bean, one cup, and one story at a time.

Homemade Indonesia Farm & Processing Center

Homemade Indonesia Farm & Processing Center operates a hybrid model: we manage a small, dedicated farm while also sourcing coffee cherries from trusted neighboring farmers across the Gayo highlands. This approach allows us to maintain hands-on control over quality while empowering local smallholders to participate in higher-value specialty markets.

Our own farm functions as a benchmark plot and innovation site, where cultivation practices, harvest standards, and experimental processes are developed and refined. At the same time, partner farmers deliver cherries that meet clearly defined criteria for ripeness, cleanliness, and varietal integrity. These cherries are then processed centrally at our facility under the same strict protocols—ensuring consistency, traceability, and flavor clarity across all lots.

By combining in-house farming with community sourcing, Homemade Indonesia Farm & Processing Center creates a scalable yet responsible system: one that supports farmer livelihoods, encourages knowledge transfer, and enables the production of distinctive Gayo coffees that reflect both terroir and careful post-harvest craftsmanship.

Our Roastery

At Homemade Indonesia Beans, passion meets precision to create an extraordinary coffee experience. Nestled in the heart of North Sumatra, our roastery is dedicated to transforming the finest green coffee beans into roasted perfection.

The Art of Roasting

Roasting coffee is an intricate art that requires a deep understanding of the beans and a keen sense for developing their inherent flavors. Each roast is carefully crafted to highlight the unique characteristics of the beans.

State-of-the-Art Equipment

Our roastery is equipped with advanced roasting equipment that allows precise control over temperature, airflow, and time, ensuring consistency and quality in every roast.

Small-Batch Roasting

To maintain the highest quality standards, we roast our coffee in small batches. This approach allows us to give each batch the attention it deserves and ensures optimal flavor development.

Our Signature Roasts

Our lineup showcases the diversity of specialty coffee—from light and fruity single origins to rich and balanced blends, each meticulously roasted to bring out its best qualities.

Conclusion

At Homemade Indonesia Beans, we are dedicated to elevating your coffee experience through meticulous roasting and a commitment to quality. Join us on a journey of discovery and savor the craftsmanship in every cup.

Our Quality Control

At Homemade Indonesia Beans, our dedication to excellence extends beyond sourcing and roasting to the meticulous process of coffee cupping and quality control. Our commitment to delivering the finest coffee experience is grounded in rigorous standards and a passion for perfection.

The Importance of Coffee Cupping

Coffee cupping is a fundamental practice in the coffee industry, allowing us to evaluate and understand the unique characteristics of each coffee batch.

The Cupping Process

Our cupping sessions are conducted in a controlled environment to ensure consistency and accuracy.

Smelling: evaluating dry aroma

Brewing and breaking the crust

Tasting with professional cupping spoon

What We Evaluate

During cupping, our expert team assesses several key attributes: Aroma: The scent of the coffee, both before and after brewing. Flavor: The overall taste and specific notes (fruity, floral, nutty, etc.). Aftertaste: The lingering flavor left on the palate after tasting. Acidity: The bright, tangy, or wine-like quality of the coffee. Body: The weight or thickness of the coffee in the mouth. Balance: The harmony between the coffee's flavor, acidity, and body.

Quality Control Measures

Quality control at Homemade Indonesia Beans is an ongoing process from farm to final product.

Farm visits, sample roasting, and evaluation before purchase.

Batch testing and customer feedback analysis.

Continuous Improvement

We invest in ongoing training for our team and refine our processes continuously.

Conclusion

Each cup reflects our passion for quality and commitment to excellence.

Frequently Asked Questions

Are you a producer, processor, trader/exporter, roastery?

We are all of the above.

How much is your production capacity?

Our current production capacity is 50 tons per month, including our farm and neighboring farms.

What is your harvest season?

Our harvest season is March-April and September-October.

Do you only supply specialty coffee?

Our main focus is on specialty coffee, however, we do supply commercial arabica beans as well as robusta.

What is your current stock?

Chat with us to know the current available stock.

If we are out of stock, or don’t have enough, we have 2 options:

1. source from new neighbors, this requires 2 weeks to do quality control.

2. wait until harvest season.

Either way, to reserve the current stock, a deposit is required.

What is your plan for the future?

If we are out of stock, or don’t have enough, we have 2 options:

How competitive is your pricing?

We believe in balance of pricing and quality.

Give us your current pricing, and with the same price, we are confident that we could provide better quality coffee.

Our Journey: From Medan to Jakarta

It All Began in Medan — November 7, 2024

Seven Sumatra Beans was born in the heart of Medan — a city deeply connected to the land and heritage of Sumatra coffee. From day one, our mission has been clear: to showcase the beauty and complexity of Indonesian specialty coffee, starting with the rich volcanic soils of Sumatra. Our first roastery and café opened its doors on 7 November 2024, bringing together passionate baristas, local farmers, and coffee lovers under one roof. It became more than a café — it became a place where conversations brewed as deeply as our coffee. Here, we celebrated every step of the journey: from the farmer’s hard work in Gayo, Mandheling, and Lintong, to the careful roast profiles that reveal each bean’s unique character. Expanding the Sumatra Legacy — Jakarta, November 7, 2025

Exactly one year later, on 7 November 2025, we brought that same spirit and story to the capital — Jakarta.

Our expansion to Tanjung Duren, Jakarta Barat, marks a new chapter in connecting Indonesia’s coffee origins with its modern urban coffee culture. What began as a humble roastery in Medan has now grown into a symbol of Sumatra’s coffee excellence in the capital city. From the first roast in Medan to our new home in Jakarta, every cup we serve tells the same story — of dedication, of authenticity, and of the deep roots of Sumatra coffee. Same Passion. New Home.

Seven Sumatra Beans Jakarta is not just another branch — it’s the continuation of our purpose. Here, we roast, brew, and share the same Sumatra beans that started it all, but now closer to coffee lovers in the city. We’re proud to bridge the journey of Indonesian coffee — from the farms of Sumatra to the cafés of Jakarta — one cup at a time.

7 November will always be our day — the day our story began, and the day we keep it alive in every roast.

Homemade Indonesia Beans Marketplace App

Introducing Homemade Indonesia Beans App

Discover the finest Indonesian green coffee beans, sourced directly from local farmers in Sumatra (Java & Bali coming soon)! Homemade Indonesia Beans App is a dedicated marketplace for green coffee beans, connecting coffee producers, traders, and roasters in one seamless platform.